Systems Built
Union Living
A property-discovery website, backend CMS, and lead-management platform for showcasing premium stays while helping internal teams manage properties, content, and enquiries.
Starting Overview
Study Overview
Asynk developed Union Living's customer-facing property discovery website, central backend and lead-management flow. The platform showcases premium co-living, PG and serviced-apartment options while helping internal teams manage properties, content and enquiries.
Performance Snapshot
Key Metrics Achieved
5
Cities represented
15+
Property listings
Multiple
Enquiry journeys
City + College
Discovery paths
Problem Solving
Problem Statement
- As Union Living expanded, it needed a scalable way to present an increasing portfolio across cities and locations.
- Users needed help finding accommodation near colleges and relevant areas through intuitive discovery flows.
- Every website enquiry needed to reach the team with useful property context for follow-up and conversion.
Proposed Direction
Proposed Solution
- Responsive property-discovery website for desktop and mobile.
- Dynamic property pages with rooms, prices, beds, amenities, gallery, tour, brochure and location.
- City- and college-specific landing pages supporting discovery and SEO.
- Backend CMS for properties, locations, colleges, media, blogs and page content.
- Structured lead capture with source-page and property mapping.
- Central enquiry view for follow-up and conversion management.
- Architecture prepared for CRM, WhatsApp, email, SMS, booking and payment integrations.
Delivery Framework
Project Timeline
Completed - phased delivery
Discovery, property taxonomy and information architecture.
Interface design and responsive website development.
CMS, property-management and content workflows.
Lead capture, source mapping and backend lead flow.
Content migration, QA, performance review and launch.
Outcome
Final Outcome
Union Living gained a unified digital property-discovery and lead-generation platform. Customers can explore relevant stays more easily, while the internal team can update properties and content and manage incoming interest through a structured backend.
Quick Answers
Case Study FAQs
A cleaner breakdown of the project scope, problem, solution, and outcome.
A property-discovery website, backend CMS, and lead-management platform for showcasing premium stays while helping internal teams manage properties, content, and enquiries.
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